Wednesday, April 15th, at 11 am, at Co-Merge, Downtown San Diego
At the Workshop You Will Learn
- What is important to get online sales (set of tools and ability to manage)?
- Why keywords are important and how to select correct keywords to sell your book. Semantic code and its importance.
- How to setup a responsive call-to-action landing page to promote and sell your book
- Why a landing page instead of a website or online store?
- What does a responsive landing page mean, and why it is important?
- Why a call-to-action landing page?
- How to setup a shopping cart and payment processing for a hard copy and a digital book
- How to direct visitors to your page - importance of SEO, pay-per-click, display marketing and e-mail marketing tools
- How amazon, Facebook, youtube, Google+, related blogs and other third parties websites can help you to sell your book.
- How to analyze visitors and turn them to customers
- Role of Google map and Google Analytics
Who Should Participate
This workshop is created for people who want to promote and sell their book online.
I recumbent to bring your laptop to be able to practice during the workshop.
When and WhereApril 15th, 2015 from 11 am to 1 pm
Co-Merge, Downtown San Diego, Big Conference Room
330 A Street, San Diego, CA 92101
Trainer Lidija Skolnija
Web design and e-commerce GURU
Have a question? Contact Lidija
619-729-8386
lidija@anazana.com
Register for the Workshop Now
Practical InformationWhat is a landing page?
A landing page is a web page that a visitor can arrive at or “land” on. Why it is important? To limit the options available to your visitors, helping to guide them toward your intended conversion goal. You can have one website and several landing pages. You need a landing page to:
- Generate leads
- Promote books and sell products
- Promote events and register participants
When should I use a landing page?
If you are setting up promotional offers, events or selling multiple products for different user segments and your homepage can’t deal with this level of message differentiation, you need to create one or more landing pages.
What is a responsive landing page?
Responsive web design (RWD) is a web design technique that creates dynamic changes to the appearance of a website size and orientation on the mobile device, tablet, or desktop screen being used to view it.
What is a Call-To-Action a landing page?
A call-to-action (CTA) page is a page that prompts your visitors, leads, and customers to take action. The action you want people to take could be anything: attend an event, sign up for a webinar, download an ebook, buy a product, etc. A CTA can be placed on your website or landing page.