Responsive Website/Shop Development and SEO
This Course is recommended for project managers, web design and marketing professionals.
Level: Level - Professional
Duration: 6 hours / 6 lessons / 6 weeks
Time: July 5th - August 9th, 2016, every Tuesday from 12 pm to 1 pm (GMT+3 time)
Place: online
Result: website developed, certificate received
Course for anaZana Web Designer Certificate (Professional Level)
- attend all classes,
- pass the test and
- create a website.
Content of the Course
Class 1: anaZana Website and E-mail Marketing
July 5th, 2016 at 12 pm - 1 pm
Define the main product/service to sell or promote.
Your target group (Who will buy it).
Your Competitive Advantage and a Marketing Message (Why they should buy it from you).
Call-to-Action (CTA).
Subscribers, e-mail marketing.
Website links, including Social media links (links in and out - difference).
Profile settings importance.
Where to find anaZana video tutorials and anaZana help.
- Define a marketing message and insert it on your website.
- Create a website Header Slider.
- Define a Call To Action and insert it in the website Header.
- Create an e-mail marketing template for your business.
- Create your profile.
Class 2: anaZana Website SEO
July 12th, 2016 at 12 pm - 1 pm
Semantic Core (selection of correct keywords/phrases).
Navigation of the Website and Search Engine Optimization (SEO).
Footer Navigation importance.
Analytics (Learn who visited your website and how to use it for your benefit).
How to choose a domain that works (website address).
Business e-mail or gmail?
Homework:
- Define keywords and key phrases.
- Create a website Navigation with SEO using defined keywords.
- Buy a Domain (use keywords/phrases).
- Setup a business e-mail.
- Setup Google Analytics.
Class 3: Design and Branding with anaZana
July 19th, 2016 at 12 pm - 1 pm
Design and branding importance.
Responsive design and company logo.
Importance of images (selection, format, size, focal point, title, etc.). Make or buy photos?
Social Media accounts (branding) and links to the website.
Homework:
- Insert a company logo.
- Select and optimize images for the website.
- Select media for your target group and create Social Media accounts (the same logo and branding) and insert links to your website (yelp, Facebook, linked, twitter, Google+ pinterest, instagram, etc.).
Class 4: Content of the anaZana Website
July 26th, 2016 at 12 pm - 1 pm
Website content (text, images, links, etc.). Importance of unique copy.
Services Provided and Goods Sold (physical and digital).
Video, maps, banners, sliders and presentations on the website.
Homework:
Create content of your website (go page by page):
- Home Page: the first page opens on the domain - the most important information for your target group to take action: Marketing Message, Call to Action, Subscription, Contact, Links to Social media, images, video, features, testimonials, other.
- Services or e-shop: Define services and goods, insert them on the website.
- About Us: Make an About Us page.
- Contact: Insert Contact Information and a map of your business location.
Class 5: anaZana E-commerce
August 2nd, 2016 at 12 pm - 1 pm
Online store - how to create and manage it:
- Store settings (currency, etc.)
- Products, services, shopping cart, payment processing, taxes, shipping, policy.
Homework:
- Create a page with an online store.
- Finalize your website.
- Get ready for the test.
Class 6: Test and Certificate
August 9th, 2016 at 12 pm - 1 pm
- Test (the test questions will be provided to you in advance).
- Presentation of the website you created.
- Receive anaZana Web Designer Certificate.